EDUCATION
Fashion Institute of Technology New York, NY
BFA - Fashion Design (Cum Laude), Minor in Latin American Studies (May 2023)
Selected Coursework: Computerized Patternmaking, Fully-Fashioned Knit Design
Awards: Macy’s Bold Representation Award for Best Culturally Inspired Look, Future of Fashion Show
Extracurricular: Indigenous People’s Club (President/Founder)
AAS - Fashion Design (December 2020)
EXPERIENCE
Freeport Marine Supply
Freeport, NY
Website Administrator (Sept. 2023 – Present)
Optimized and maintained a Shopify catalog of 20,000+ SKUs, ensuring accurate product listings, pricing, metadata, and seamless site functionality through daily QA.
Implemented SEO-focused PDP designs with strategic keywords, curated collections, and high-quality visuals, enhancing user experience and driving engagement.
Analyzed product performance to develop data-driven merchandising strategies and coordinated cross-functional efforts for product launches, markdowns, and digital assets.
Graphic Design (Oct. 2022 – Sept. 2023)
Designed promotional collections and site layouts, enhancing visibility for key product categories and driving sales.
Led marketing initiatives using Google Merchant Center, Klaviyo, and Constant Contact, resulting in measurable sales growth.
Supported inventory and pricing reconciliations, ensuring accurate data across customer-facing platforms.
Customer Service Associate (Apr. 2022 – Oct. 2022)
Resolved customer inquiries, ensuring accurate inventory and pricing details.
Maintained seamless data flow between POS and inventory management systems.
Teresita Fernández Studio Brooklyn, NY
Studio Assistant (June 2020 – July 2021)
Managed inventory and streamlined workflows for high-quality project delivery.
Supported large-scale designs under tight deadlines with meticulous attention to detail.